The Buzz

12th Jan 2025: The Career Reset: Energise Your Work Life Without Starting From Scratch

Every January, it’s the same story. Our feeds fill up with "New Year, New Me" pledges and the subtle pressure to completely overhaul our lives.

But let’s be real for a second. If you’ve spent the last 5, 10, or 25 years navigating the media and comms world, you don’t need a total reinvention. You’ve already done the hard part. You’ve survived the pitches, mastered the pivots, and built a toolkit that is actually quite impressive.

You don’t need to throw it all away and start from scratch. You probably just need a strategic reset.

At Liberty Hive, we see it all the time: brilliant people who feel stuck, not because they’ve lost their spark, but because their current environment doesn’t fit their life anymore. Here’s how to refresh your work life while staying true to the expertise you’ve already built .

1 - Focus on what makes you thrive

Often, we mistake career boredom for a simple need for a better daily rhythm. Before you refresh your CV, take a moment to look at your highlights: what actually gives you energy?

If you still love the strategy and the craft but want to lose the burnout, you don’t need to change paths - you just need a role that champions your lifestyle. Whether that’s a 4-day week or a truly flexible hybrid setup, the goal is to keep the work you love while finding a better "where" and "how."

2. Take your "Media Brain" somewhere new

One of the best things about this industry is how portable your skills are. If you’ve spent years in agency-land, your ability to juggle multiple stakeholders and think on your feet is like a superpower to a high-growth startup or a specialist healthcare brand.

Moving sectors isn't 'starting again'. It’s taking your existing expertise and applying it to a fresh set of problems. It’s one of the fastest ways to feel energised again without having to learn a whole new trade.

3. Stop playing the guessing game

Life is too short for competitive salary mysteries and three rounds of interviews before you find out the job requires five days a week in the office.

A career reset should be about clarity. This year, prioritise roles that lead with transparency. Knowing the salary and the flexibility policy upfront isn't just a time-saver - it’s a sign of respect for your experience.

4. Work smarter, not harder

The old way of job hunting - endless scrolling on your phone at 11pm - is a one-way ticket to burnout. You’re already busy.

The goal for 2026 is to move from searching to matching. Use tech that actually understands the nuances of the media world. Let the right opportunities find you based on what you’re actually good at, so you can focus on your day job (or, you know, having a life) while the reset happens in the background.

The Bottom Line

You don’t need to be a "new you" this year. The version of you that’s already built this career is pretty great. You just need to find the right place to put all that talent to work - somewhere that values your time as much as your output.

Feeling like a reset is overdue? We’re here whenever you’re ready to see what else is out there. No pressure, just better matches.

We’d love to hear your take! Are you feeling the pressure for a ‘total reinvention’ this January, or are you firmly in the ‘strategic reset’ camp?