In March 2020 Female Co-Founders, Laura Braithwaite and Kate Merritt set out to use technology to enable a new and disruptive approach for connecting great talent in the media industry to companies. Their belief was that more diverse thinking will come from enabling everyone (talent and employers) to have the flexibility to work differently. They call it Tomorrow’s workplace, today
Launched in February 2021, Liberty Hive is a tech led talent platform that connects consultants and media businesses quickly and easily. Turning the tables on traditional recruitment, the instant matching technology means it behaves more like a dating service for the media industry! The tech does the heavy lifting whilst the Founders build this new community. Talking to every new member, providing advice and guidance, their approach is inclusive to all.
In 2020, both Kate and Laura realised the current way of working in media was leaving too many talented people feeling unfulfilled.
Having worked with each other years ago, a reintroduction led to them working together on what would later become, Liberty Hive.
Kate and Laura have always been passionate about people. Over the past year they have been developing the technology to bring fresh thinking to how talent is managed.
As well as using matching technology to make connections between employers and consultants, they also wanted to create a community running through the core of Liberty Hive.
A Media Platform developed by Media Experts
Co-Founders: Laura Braithwaite & Kate Merritt
Liberty Hive has been born out of a love of both the industry and the people, as well as the belief we can help improve ways of future working through the combination of talent and technology.
Between us we have a combined media experience of over 50 years, working at Dentsu, Omnicom, Havas, WPP, Publicis Zenith, ITV and The Telegraph. We believe it’s this industry knowledge and contacts that sets us apart. We understand the pressures of daily client servicing, fast paced pitching, complicated trading agreements through to complex media partnerships. We know the pinch points and can help find tailored resource solutions quickly.
Outside of Liberty Hive, we have six kids, three dogs and a Hamster so weekends are hectic family affairs but we think the juggle is worth it. We have always been advocates of flexible working. Laura was a pioneer of the 3-day week for parents twenty years ago, so it is only fitting that we continue to find even more ways to enable flexible working (not just for parents!)
Chair: Pippa Glucklich
With her final year dissertation at University of Manchester entitled ‘Women in Advertising’, it was perhaps inevitable that Pippa would end up in the marketing and communications industry.
She joined creative agency DMB&B as soon as she graduated and has since loved every minute of the challenge, pace and variety it brings. She spent 8 years at Initiative Media, part of Interpublic Group, followed by 11 years at independent media agency BLM, part of the senior leadership team who eventually sold the business to global network, Havas. After five years at Publicis Groupe as Chief Executive of Starcom, in 2018 Pippa became CEO of Amplifi UK, the investment and innovation platform of Dentsu Aegis Network.
She stepped down in December 2019 and is now busy exploring her next adventure. This year so far she has been involved in advisory work for the Zoological Society of London (ZSL), been a local volunteer to support the foodbank, homeless and NHS and taken on board advisory roles for an ad tech business well as two female founded digital start-ups, a lingerie business and, of course, Liberty Hive.
As well as her business career, Pippa is very active within the industry. She is a long-standing trustee of NABS (www.nabs.org.uk) and has recently been appointed to the board of mental health
Liberty Hive is in the Beta phase of its launch; we are listening to our Founding members and, in turn, evolving as we move forward. We would love you to join us. Here’s to a better 2021!charity, Mind, sits on the steerco of timeTo, an initiative to bring an end to sexual harassment (www.timeto.org.uk) and still busily engaged in WACL (www.wacl.info) of which she was proud to be President in 2018/19.
Pippa has 2 sons, a dog called Digby and lives in Wimbledon. The family are Chelsea FC nuts.
Non-Executive Director: Sir Peter Job
Serving as Chief Executive Officer of the FTSE 100 Reuters Group between 1991 and July 2001, Sir Peter Job is a former Non-Executive Director of Royal Dutch Shell, GlaxoSmithKline, Diageo and Schroders. Peter plays a guiding role, particularly around the business functionalities of Liberty Hive.